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My Digital Marketing Portfolio
Every business has a story—and my job is to help bring that story to life through strategic marketing, creative content, and results-driven campaigns.
Over the past six years, I’ve worked with small businesses and nonprofits across a variety of industries, including spa, sports, events, landscaping, and consulting. From launching Facebook ad campaigns and designing websites to creating branded graphics and planning fundraisers, I specialize in building strategies that not only look good but also deliver real results.
Below, you’ll find examples of my work: case studies that highlight the challenges my clients faced, the strategies I implemented, and the measurable outcomes we achieved together. Click the link to learn more.
Southeast Outdoor Structures
Client Overview
Southeastern Outdoor Structures is a company that designs and builds high-quality outdoor structures, including sheds, carports, barns, and garages. They wanted a professional digital presence to showcase their wide range of metal structures and attract new customers searching online.
The Challenge
-Did not have a website to showcase products and services.
-Needed an easy way for potential customers to browse options and contact the company.
-Wanted a professional online presence to build credibility and compete with larger providers.
My Approach
-Website Development
-Designed and built a clean, professional website that highlights their structures with galleries and service details.
-Included clear calls-to-action (request a quote, contact forms) to convert visitors into leads.
-Optimized the site for SEO to improve visibility in local searches.
-Brand Representation
-Focused on showcasing craftsmanship and durability through visuals and layout.
-Ensured the website reflected their professionalism and trustworthiness.
The Results
-Launched a professional website that now serves as the company’s main platform for inquiries and quotes.
-Improved brand credibility by giving Southeastern Outdoor Structures a polished online presence.
-Helped increase customer leads through clear navigation and optimized content.
Southeastern Outdoor Structures is a company that designs and builds high-quality outdoor structures, including sheds, carports, barns, and garages. They wanted a professional digital presence to showcase their wide range of metal structures and attract new customers searching online.
The Challenge
-Did not have a website to showcase products and services.
-Needed an easy way for potential customers to browse options and contact the company.
-Wanted a professional online presence to build credibility and compete with larger providers.
My Approach
-Website Development
-Designed and built a clean, professional website that highlights their structures with galleries and service details.
-Included clear calls-to-action (request a quote, contact forms) to convert visitors into leads.
-Optimized the site for SEO to improve visibility in local searches.
-Brand Representation
-Focused on showcasing craftsmanship and durability through visuals and layout.
-Ensured the website reflected their professionalism and trustworthiness.
The Results
-Launched a professional website that now serves as the company’s main platform for inquiries and quotes.
-Improved brand credibility by giving Southeastern Outdoor Structures a polished online presence.
-Helped increase customer leads through clear navigation and optimized content.
Mountaineer Tree Surgeons
Client Overview
Mountaineer Tree Surgeons is a professional tree service company specializing in removals, trimming, and storm cleanup. They needed a stronger online presence to generate new leads and showcase their expertise in a competitive local market.
The Challenge
-Did not have a professional website to highlight services or capture inquiries.
-Needed to improve visibility in local search results and stand out against competitors.
-Wanted to use social media and paid ads to generate consistent leads.
-Required timely responses to customer inquiries from social media and ad campaigns.
My Approach
-Website Development
-Designed and launched a professional, mobile-friendly website optimized for SEO.
-Highlighted core services, emergency tree removal, and included a clear contact form for lead capture.
-Social Media Management
-Created a consistent posting schedule featuring before-and-after project photos, safety highlights, and service promotions.
-Engaged directly with followers by responding to messages and inquiries.
-Yelp & Google Ads
-Set up and managed targeted ad campaigns to reach homeowners in need of tree services.
-Optimized campaigns for cost-effective clicks and conversions.
-Lead Response Management
-Monitored and responded quickly to leads and inquiries from social media and ad platforms, helping convert prospects into customers.
The Results
-Successfully launched a website that serves as the primary hub for leads and service inquiries.
-Increased brand visibility and lead generation through Google Ads and Yelp Ads.
-Strengthened customer trust by maintaining responsive and professional communication online.
-Built a consistent and professional social media presence showcasing expertise.
Mountaineer Tree Surgeons is a professional tree service company specializing in removals, trimming, and storm cleanup. They needed a stronger online presence to generate new leads and showcase their expertise in a competitive local market.
The Challenge
-Did not have a professional website to highlight services or capture inquiries.
-Needed to improve visibility in local search results and stand out against competitors.
-Wanted to use social media and paid ads to generate consistent leads.
-Required timely responses to customer inquiries from social media and ad campaigns.
My Approach
-Website Development
-Designed and launched a professional, mobile-friendly website optimized for SEO.
-Highlighted core services, emergency tree removal, and included a clear contact form for lead capture.
-Social Media Management
-Created a consistent posting schedule featuring before-and-after project photos, safety highlights, and service promotions.
-Engaged directly with followers by responding to messages and inquiries.
-Yelp & Google Ads
-Set up and managed targeted ad campaigns to reach homeowners in need of tree services.
-Optimized campaigns for cost-effective clicks and conversions.
-Lead Response Management
-Monitored and responded quickly to leads and inquiries from social media and ad platforms, helping convert prospects into customers.
The Results
-Successfully launched a website that serves as the primary hub for leads and service inquiries.
-Increased brand visibility and lead generation through Google Ads and Yelp Ads.
-Strengthened customer trust by maintaining responsive and professional communication online.
-Built a consistent and professional social media presence showcasing expertise.
Red Barn Weddings and Events
Client Overview
Red Barn Weddings & Events is a rustic wedding and event venue in Alabama, offering a unique countryside setting for weddings, receptions, and special gatherings. They wanted to build an online presence that showcased the venue’s charm and attracted couples looking for the perfect wedding location.
The Challenge
-Needed a professional website to showcase the venue, packages, and booking information.
-Wanted to establish a consistent social media presence to attract engaged couples.
-Sought to improve visibility and reach through SEO and ongoing content marketing.
My Approach
-Website Development
-Designed and launched a clean, professional website optimized for SEO.
-Featured galleries of the venue, package details, testimonials, and an easy-to-use inquiry form.
Social Media Management
-Built a consistent posting schedule across Facebook and Instagram.
-Created branded graphics, highlight reels, and photo showcases to capture the venue’s unique style.
-Shared client testimonials and real wedding highlights to build trust and engagement.
-Brand Growth Strategy
-Leveraged targeted social media content to connect with newly engaged couples.
-Highlighted seasonal promotions, open house events, and booking deadlines.
The Results
-Successfully launched a website that serves as the primary booking hub for prospective clients.
-Increased social media engagement with steady growth in followers, inquiries, and shares.
-Positioned Red Barn as a competitive choice for couples searching for wedding venues in the region.
Red Barn Weddings & Events is a rustic wedding and event venue in Alabama, offering a unique countryside setting for weddings, receptions, and special gatherings. They wanted to build an online presence that showcased the venue’s charm and attracted couples looking for the perfect wedding location.
The Challenge
-Needed a professional website to showcase the venue, packages, and booking information.
-Wanted to establish a consistent social media presence to attract engaged couples.
-Sought to improve visibility and reach through SEO and ongoing content marketing.
My Approach
-Website Development
-Designed and launched a clean, professional website optimized for SEO.
-Featured galleries of the venue, package details, testimonials, and an easy-to-use inquiry form.
Social Media Management
-Built a consistent posting schedule across Facebook and Instagram.
-Created branded graphics, highlight reels, and photo showcases to capture the venue’s unique style.
-Shared client testimonials and real wedding highlights to build trust and engagement.
-Brand Growth Strategy
-Leveraged targeted social media content to connect with newly engaged couples.
-Highlighted seasonal promotions, open house events, and booking deadlines.
The Results
-Successfully launched a website that serves as the primary booking hub for prospective clients.
-Increased social media engagement with steady growth in followers, inquiries, and shares.
-Positioned Red Barn as a competitive choice for couples searching for wedding venues in the region.
Coach Mary Meneely Collegiate Equestrian Consulting
Client Overview
Coach Mary Meneely is a 5x National Championship Equestrian Coach who offers private coaching and specialized clinics for high school and college riders. She is nationally recognized and hosts seasonal clinics to prepare athletes for collegiate equestrian opportunities.
The Challenge
-Needed to promote specialized clinics to a highly specific audience of riders and parents.
-Wanted to showcase her credibility and reputation while keeping marketing professional and appealing.
-Wanted consistent branding across event promotions and social media campaigns, along with a clean, professional website optimized for SEO.
My Approach
1. Event Marketing Campaigns
-Designed professional flyers and digital ads for upcoming clinics.
-Branded content with her coaching achievements to reinforce her authority and expertise.
2. Targeted Social Media Strategy
-Created posts highlighting clinic details, benefits, and limited spots to create urgency.
-Promoted clinic dates across equestrian communities and interest groups on Facebook.
3. Advertising
-Ran Facebook ad campaigns targeted at parents of high school athletes interested in equestrian sports.
-Focused on messaging like: “So, You Think You Want to Ride in College?” to connect with her niche audience.
The Results
-Generated strong interest and registrations for her Winter Clinics in Auburn, AL.
-Increased social media engagement with riders and parents sharing posts within their networks.
-Strengthened her brand identity as the go-to expert for aspiring collegiate equestrians.
Coach Mary Meneely is a 5x National Championship Equestrian Coach who offers private coaching and specialized clinics for high school and college riders. She is nationally recognized and hosts seasonal clinics to prepare athletes for collegiate equestrian opportunities.
The Challenge
-Needed to promote specialized clinics to a highly specific audience of riders and parents.
-Wanted to showcase her credibility and reputation while keeping marketing professional and appealing.
-Wanted consistent branding across event promotions and social media campaigns, along with a clean, professional website optimized for SEO.
My Approach
1. Event Marketing Campaigns
-Designed professional flyers and digital ads for upcoming clinics.
-Branded content with her coaching achievements to reinforce her authority and expertise.
2. Targeted Social Media Strategy
-Created posts highlighting clinic details, benefits, and limited spots to create urgency.
-Promoted clinic dates across equestrian communities and interest groups on Facebook.
3. Advertising
-Ran Facebook ad campaigns targeted at parents of high school athletes interested in equestrian sports.
-Focused on messaging like: “So, You Think You Want to Ride in College?” to connect with her niche audience.
The Results
-Generated strong interest and registrations for her Winter Clinics in Auburn, AL.
-Increased social media engagement with riders and parents sharing posts within their networks.
-Strengthened her brand identity as the go-to expert for aspiring collegiate equestrians.
Youthful Elixir Aesthetic Spa
Client Overview
Youthful Elixir is the only full-service medical spa in Etowah County, Alabama. They wanted to stand out as a professional, trusted provider and increase new client bookings through social media and digital advertising.
The Challenge
-Competing in a crowded beauty and aesthetics market.
-Needed to improve consistency and professionalism across social media platforms.
-Wanted to drive more appointment bookings and awareness for new treatments.
My Approach
-Social Media Branding & Strategy
-Email Marketing (Monthly Newsletter)
-Redesigned the website to make it user friendly and professional
-Created a consistent brand voice across Facebook, Instagram, and Tiktok.
-Designed high-quality graphics and reels to highlight services, promotions, and client results.
-Built targeted campaigns to reach local women ages 25–55.
-Created ad creatives in Adobe featuring seasonal promotions (e.g., holiday packages, specials).
-Designed flyers for spa events and seasonal specials.
-Promoted giveaways and new service launches to increase engagement.
The Results
-Increased social media engagement by creating posts that consistently gained likes, comments, and shares.
-Successfully drove new bookings through Facebook, Instagram, and Tiktok campaigns.
-Strengthened brand awareness, positioning Youthful Elixir as the premier medical spa in Etowah County.
-Grew subscriber list and increased online bookings
Youthful Elixir is the only full-service medical spa in Etowah County, Alabama. They wanted to stand out as a professional, trusted provider and increase new client bookings through social media and digital advertising.
The Challenge
-Competing in a crowded beauty and aesthetics market.
-Needed to improve consistency and professionalism across social media platforms.
-Wanted to drive more appointment bookings and awareness for new treatments.
My Approach
-Social Media Branding & Strategy
-Email Marketing (Monthly Newsletter)
-Redesigned the website to make it user friendly and professional
-Created a consistent brand voice across Facebook, Instagram, and Tiktok.
-Designed high-quality graphics and reels to highlight services, promotions, and client results.
-Built targeted campaigns to reach local women ages 25–55.
-Created ad creatives in Adobe featuring seasonal promotions (e.g., holiday packages, specials).
-Designed flyers for spa events and seasonal specials.
-Promoted giveaways and new service launches to increase engagement.
The Results
-Increased social media engagement by creating posts that consistently gained likes, comments, and shares.
-Successfully drove new bookings through Facebook, Instagram, and Tiktok campaigns.
-Strengthened brand awareness, positioning Youthful Elixir as the premier medical spa in Etowah County.
-Grew subscriber list and increased online bookings
Stovall Athletics
Client Overview
Stovall Athletics is a sports training company owned by former professional athlete Tyler Stovall. They offer private lessons, elite sports camps, and faith-based coaching for kids ages 8–18 across Alabama.
The Challenge
-Needed to increase registrations for seasonal sports camps.
-Wanted to stand out against other training programs by highlighting professionalism, fun, and confidence-building.
-Lacked a streamlined way to promote upcoming events consistently online.
My Approach
-Social Media Marketing
-Designed branded graphics and reels showcasing highlights from past camps.
-Promoted registration deadlines with urgency-driven posts (e.g., early bird specials, price increases).
-Targeted Advertising
-Ran Facebook ad campaigns targeted to parents of youth athletes in Alabama.
-Focused messaging on “train with former AU players” and “confidence + fun,” which resonated with parents.
-Developed a website where clients can book appointments online, sign up for camps and earn rewards.
-Developed a branded app for Stovall Athletics.
Content Creation
-Used Adobe tools to design flyers, camp schedules, and promotional graphics.
-Created short-form video content to capture excitement and build anticipation.
The Results
-Consistently filled camps with strong attendance numbers.
-Increased engagement on social media with parents actively tagging and sharing posts.
-Built stronger brand recognition as a trusted youth sports program in Alabama.
Stovall Athletics is a sports training company owned by former professional athlete Tyler Stovall. They offer private lessons, elite sports camps, and faith-based coaching for kids ages 8–18 across Alabama.
The Challenge
-Needed to increase registrations for seasonal sports camps.
-Wanted to stand out against other training programs by highlighting professionalism, fun, and confidence-building.
-Lacked a streamlined way to promote upcoming events consistently online.
My Approach
-Social Media Marketing
-Designed branded graphics and reels showcasing highlights from past camps.
-Promoted registration deadlines with urgency-driven posts (e.g., early bird specials, price increases).
-Targeted Advertising
-Ran Facebook ad campaigns targeted to parents of youth athletes in Alabama.
-Focused messaging on “train with former AU players” and “confidence + fun,” which resonated with parents.
-Developed a website where clients can book appointments online, sign up for camps and earn rewards.
-Developed a branded app for Stovall Athletics.
Content Creation
-Used Adobe tools to design flyers, camp schedules, and promotional graphics.
-Created short-form video content to capture excitement and build anticipation.
The Results
-Consistently filled camps with strong attendance numbers.
-Increased engagement on social media with parents actively tagging and sharing posts.
-Built stronger brand recognition as a trusted youth sports program in Alabama.
Stovall Foundation Nonprofit
Client Overview
The Stovall Foundation is a nonprofit organization that supports mission work, youth development, and community outreach. Each year, they host fundraisers and events—including the annual “It’s a Miracle” charity event—to raise support for mission trips and community initiatives.
The Challenge
-Needed to increase awareness and attendance for fundraising events.
-Sought consistent branding and professional marketing materials to build credibility.
-Wanted to connect with donors and the community through social media and digital promotion.
My Approach
-Event Marketing & Fundraising
-Planned and promoted the “It’s a Miracle” Charity Event through digital campaigns and branded flyers.
-Highlighted sponsorship opportunities and mission trip impact to encourage community support.
-Social Media Campaigns
-Managed content creation, including graphics, event countdowns, and volunteer spotlights.
-Used storytelling posts to connect donors with the mission’s impact.
-Community Engagement
-Coordinated email campaigns and online promotions to increase registrations and donations.
-Partnered with local businesses for sponsorship and event promotion.
The Results
-Successfully increased attendance and participation at fundraising events.
-Strengthened the Foundation’s online presence and credibility through professional branding.
-Secured community partnerships and donor support that helped fund mission trips and outreach projects.
The Stovall Foundation is a nonprofit organization that supports mission work, youth development, and community outreach. Each year, they host fundraisers and events—including the annual “It’s a Miracle” charity event—to raise support for mission trips and community initiatives.
The Challenge
-Needed to increase awareness and attendance for fundraising events.
-Sought consistent branding and professional marketing materials to build credibility.
-Wanted to connect with donors and the community through social media and digital promotion.
My Approach
-Event Marketing & Fundraising
-Planned and promoted the “It’s a Miracle” Charity Event through digital campaigns and branded flyers.
-Highlighted sponsorship opportunities and mission trip impact to encourage community support.
-Social Media Campaigns
-Managed content creation, including graphics, event countdowns, and volunteer spotlights.
-Used storytelling posts to connect donors with the mission’s impact.
-Community Engagement
-Coordinated email campaigns and online promotions to increase registrations and donations.
-Partnered with local businesses for sponsorship and event promotion.
The Results
-Successfully increased attendance and participation at fundraising events.
-Strengthened the Foundation’s online presence and credibility through professional branding.
-Secured community partnerships and donor support that helped fund mission trips and outreach projects.
Creative Work Showcase
A collection of designs, content, and campaigns I’ve created for clients across multiple industries.
From social media graphics and ad creatives to flyers, logos, and branded content, I design materials that not only look professional but also serve a purpose—driving engagement, building credibility, and supporting each client’s goals. Below are samples of my work in digital marketing, content creation, and design.
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