Client Overview

Youthful Elixir is the only full-service medical spa in Etowah County, Alabama. They wanted to stand out as a professional, trusted provider and increase new client bookings through social media and digital advertising.

The Challenge

-Competing in a crowded beauty and aesthetics market.
-Needed to improve consistency and professionalism across social media platforms.
-Wanted to drive more appointment bookings and awareness for new treatments.

My Approach

-Social Media Branding & Strategy
-Email Marketing (Monthly Newsletter)
-Redesigned the website to make it user friendly and professional
-Created a consistent brand voice across Facebook, Instagram, and Tiktok.
-Designed high-quality graphics and reels to highlight services, promotions, and client results.
-Built targeted campaigns to reach local women ages 25–55.
-Created ad creatives in Adobe featuring seasonal promotions (e.g., holiday packages, specials).
-Designed flyers for spa events and seasonal specials.
-Promoted giveaways and new service launches to increase engagement.

The Results

-Increased social media engagement by creating posts that consistently gained likes, comments, and shares.
-Successfully drove new bookings through Facebook, Instagram, and Tiktok campaigns.
-Strengthened brand awareness, positioning Youthful Elixir as the premier medical spa in Etowah County.
-Grew subscriber list and increased online bookings