Client Overview

Stovall Athletics is a sports training company owned by former professional athlete Tyler Stovall. They offer private lessons, elite sports camps, and faith-based coaching for kids ages 8–18 across Alabama.

The Challenge

-Needed to increase registrations for seasonal sports camps.
-Wanted to stand out against other training programs by highlighting professionalism, fun, and confidence-building.
-Lacked a streamlined way to promote upcoming events consistently online.

My Approach

-Social Media Marketing
-Designed branded graphics and reels showcasing highlights from past camps.
-Promoted registration deadlines with urgency-driven posts (e.g., early bird specials, price increases).
-Targeted Advertising
-Ran Facebook ad campaigns targeted to parents of youth athletes in Alabama.
-Focused messaging on “train with former AU players” and “confidence + fun,” which resonated with parents.
-Developed a website where clients can book appointments online, sign up for camps and earn rewards.
-Developed a branded app for Stovall Athletics.

Content Creation

-Used Adobe tools to design flyers, camp schedules, and promotional graphics.
-Created short-form video content to capture excitement and build anticipation.

The Results

-Consistently filled camps with strong attendance numbers.
-Increased engagement on social media with parents actively tagging and sharing posts.
-Built stronger brand recognition as a trusted youth sports program in Alabama.