Client Overview

Coach Mary Meneely is a 5x National Championship Equestrian Coach who offers private coaching and specialized clinics for high school and college riders. She is nationally recognized and hosts seasonal clinics to prepare athletes for collegiate equestrian opportunities.

The Challenge

-Needed to promote specialized clinics to a highly specific audience of riders and parents.
-Wanted to showcase her credibility and reputation while keeping marketing professional and appealing.
-Wanted consistent branding across event promotions and social media campaigns, along with a clean, professional website optimized for SEO.

My Approach

1. Event Marketing Campaigns
-Designed professional flyers and digital ads for upcoming clinics.
-Branded content with her coaching achievements to reinforce her authority and expertise.

2. Targeted Social Media Strategy
-Created posts highlighting clinic details, benefits, and limited spots to create urgency.
-Promoted clinic dates across equestrian communities and interest groups on Facebook.

3. Advertising
-Ran Facebook ad campaigns targeted at parents of high school athletes interested in equestrian sports.
-Focused on messaging like: “So, You Think You Want to Ride in College?” to connect with her niche audience.

The Results

-Generated strong interest and registrations for her Winter Clinics in Auburn, AL.
-Increased social media engagement with riders and parents sharing posts within their networks.
-Strengthened her brand identity as the go-to expert for aspiring collegiate equestrians.