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Mountaineer Tree Surgeons

Date

August 2020- Present

Location

Gadsden, Alabama

Role

Marketing Assistant

Project type

Website, Social Media, Paid Ads

Client Overview

Mountaineer Tree Surgeons is a professional tree service company specializing in removals, trimming, and storm cleanup. They needed a stronger online presence to generate new leads and showcase their expertise in a competitive local market.

The Challenge

-Did not have a professional website to highlight services or capture inquiries.
-Needed to improve visibility in local search results and stand out against competitors.
-Wanted to use social media and paid ads to generate consistent leads.
-Required timely responses to customer inquiries from social media and ad campaigns.

My Approach

-Website Development
-Designed and launched a professional, mobile-friendly website optimized for SEO.
-Highlighted core services, emergency tree removal, and included a clear contact form for lead capture.
-Social Media Management
-Created a consistent posting schedule featuring before-and-after project photos, safety highlights, and service promotions.
-Engaged directly with followers by responding to messages and inquiries.
-Yelp & Google Ads
-Set up and managed targeted ad campaigns to reach homeowners in need of tree services.
-Optimized campaigns for cost-effective clicks and conversions.
-Lead Response Management
-Monitored and responded quickly to leads and inquiries from social media and ad platforms, helping convert prospects into customers.

The Results

-Successfully launched a website that serves as the primary hub for leads and service inquiries.
-Increased brand visibility and lead generation through Google Ads and Yelp Ads.
-Strengthened customer trust by maintaining responsive and professional communication online.
-Built a consistent and professional social media presence showcasing expertise.

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